CyberWatch West on Facebook
CyberWatch West uses Facebook to communicate with its membership and the public about events, opportunities, and news items related to cybersecurity education and workforce development. Goals for the Facebook feed include raising awareness of the consortium among U.S. cybersecurity educators; attracting new member schools; and increasing member participation in the consortium’s programs.
As CyberWatch West’s Marketing and Communications Coordinator, I implemented all social media efforts, posting new Facebook content weekly, as well as freshening the Facebook page header occasionally and promoting upcoming opportunities through Facebook’s Events feature.
Over the more than two years I managed social media efforts, the reach of CyberWatch West’s messaging on Facebook increased significantly. The number of voluntary subscribers (“Likes”) on Facebook, starting from zero in early 2015, increased to 174 by April 2018.
The number of people reached by CyberWatch West’s Facebook posts increased from an average of 18.2 people per week in one 12-month period in 2015–2016 to an average of 173.9 people per week in the same period in 2017–2018.